All Pleaser, Lucious and Devious shoes are marked in U.S. womens sizing, while Demonia shoes are marked in either U.S. womens or U.S. mens sizing. The shoe size conversion chart below only serves as a guide to help you determine the sizing equivalent of products in different parts of the world
Please note that the actual sizing may differ slightly from the chart as the size conversions listed are APPROXIMATE - there is no universally accepted international conversion for shoe sizing; it may also vary slightly from collection to collection among our different brands
Your footwear will be converted by us from US to UK size for you. As we understand many of the variations between different lines the conversion may vary. You should not compare our product sizing chart with any other sizing chart from other footwear manufacturers or other web pages.
You should always purchase footwear from us in your usual UK size, please DO NOT go up or down a size . If there is any doubt please contact us prior to purchase.